The Singapore AI Color Bar: A Collaboration with Singapore Tourism Board at IMEX America 2024

Mandalay Bay Convention Center, Las Vegas: At the recent IMEX America, Searix collaborated with the Singapore Tourism Board to incorporate an AI experience at an activation space within the Singapore Pavilion.

Dubbed the Singapore Color Bar, the experience was an AI-enabled colour consultant.

Guests sat in front of a dresser table and snapped a selfie through the experience.
An AI computer vision described the guest – their hair colour, eye colour, and in some cases, what they were wearing or expressing.
2 survey questions were asked to discover the travel preferences of the guests
The AI color consultant determined the most suitable seasonal colour palette for them.
The guests could then place their selfie on a selection of Singapore backdrops that related to their survey question answers, together with their recommended colour palette.
The final generated photo could be downloaded to the guests’ mobile devices.

Searix’s AI Recommender Evolution

Since first creating it as an AI Juice Bar for Google with The Events Artery, Searix’s AI Recommender has taken on multiple forms – including an AI Cocktail Bar with Unearthed Productions, an AI Perfume Bar for Schroders with Faces of Singapore, and this AI Colour Consultant with the Singapore Tourism Board.

Below: Check out the AI Recommender at Google’s GovWare 2024 Booth by YSNC, giving out kombucha.

@GoogleCloud_SG Had a taste of our #AI Juice Bar yet? 🧃 Sip this securely brewed delight that is customised and AI-powered, specially for you! Visit us at #GovWare2024 Booth L12, grab a drink and discover what else Google Cloud AI can do for your organisation. pic.twitter.com/d8EOUDuHNK

— Google Cloud Singapore (@GoogleCloud_SG) October 16, 2024

The AI Recommender has been effective at experiential lead generation and engagement, quickly hooking event guests with a novel personalised experience that brings delight at multiple turns.

Some excerpts we heard at IMEX America this year –

Wow! I used to be an actress and used to have these sessions when multiple people would fuss over my suitable colour palette for hours. This AI just did the same thing and gave me the same result in 2 minutes.

I love this! This is hands down the most fun I’ve had the whole of IMEX.

Now I have to go to Singapore. And go shopping for new clothes. Maybe… go shopping in Singapore?

How was it like working with Searix?

Gregory Yap, Vice President, Meetings & Leisure Trade (Americas), had this to say –

It’s been a great experience working with Searix, our technology partner with the Singapore Tourism Board here at IMEX America. They helped us to develop the Singapore Color Bar experience, a digital AI color consultant. […] Working with [Searix] from the design and conception to the execution and operation on-site, the team has been efficient, very friendly, very quick to respond, and very creative as well.

Interested in AI activations at your event? Drop us a message!

P.S. Follow us at @whysosearix on TikTok or @searixsolutions on the gram!