Are AR advertisements really more effective than one that goes straight to a landing page?

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This depends on the type of offering you are advertising for, as well the funnel you adopt.

For brands that love to give customers a try-on or visual experience, an AR advertisement will perform better than most other types.

In particular, the cosmetics, automobile, retail, F&B, events and entertainment industries perform especially well.

Check out how AR Ads have impacted business and branding here.