What is the lead time that you require?

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The lead time we need will depend on the complexity of the filter we create for you. This usually varies from 1 to 2 weeks. This is also exclusive of the time it will take for Instagram to approve your filter. As of Q2 2021, Instagram estimates its approval lead time to be up to 5 days, although our apps have mostly been approved within 4 to 6 hours.