8 Ideas for Instagram AR Games from Instagram, Snapchat & Facebook

Need inspiration to come up with your brand’s perfect Instagram AR Filter Game? We’ve been creating games that can be played on Instagram lately, and absolutely love them!

Branded Snapchat Lenses and Facebook Filters have been around for a while now, and while we could have created organic unbranded filters for Instagram for the past year, it was only in August/September in 2019 that they finally allowed branded content. With its increasing AR capabilities, you’re not just limited to having a Disney princess randomly being selected over your head, but actual games with scores can be played on Instagram Stories now, and they could have your brand on it. This opened opportunities to marketers, content creators, and brands seeking to engage with millenial and Gen Z audiences, since that is the space that Instagram dominates in. Let’s not go into the benefits and statistics in this post, but delve straight into what you’re here looking for.

1. The Classic Flappy Bird
   
   We’ve probably all played the first viral Instagram AR “Flappy Bird” game (“Flying Face” by @dvoshansky, and there’s been a few variations of this made since then, including some that just need you to tilt your head up/down to move. Netflix Polska shows you just hard (and fun) it is to avoid spoilers on your TV journey.
   
   

   

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2. Swinging Around Like Tarzan
   
   We get it, not everyone wants to flap their wings like a bird. Sometimes you just want to swing from tree to tree like Tarzan. Tic Tac lets you do it, while catching Tic Tac Gums and getting eaten by alligators in the jungle.
   
   

   

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3. Flying Around In Space
   
   If flying in the air is too normal for you, there’s always the option to fly in space! Maybe SpaceX should give this a go!
   
   

   

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4. Riding Around Town In A BMW
   
   Can’t afford a rocket? You can take things down a notch with BMW’s Vision iNext drive around the city.
   
   

   

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5. Getting Your Food Delivered To You
   
   Can’t afford a BMW either? You can always get on a motorbike and do food deliveries to save up! Here’s our take on a popular driving game from Maru Design.
   
   

   

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6. Balancing or Bouncing A Soccer Ball
   
   After food, you gotta keep slim by exercising of course…
   
   

   

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7. Eating Like PacMan
   
   All that exercise will make you hungry, so again, you’re back to eating.
   

   

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8. Taking Bites Off Food
   
   Finally, there are a few variations of this concept, but here’s our take on yet another eating game.
   

   

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9. Bonus: Catching items with a basket
   
   In June 2020, we partnered with Heilo to help Häagen-Dazs create this game filter to launch their new ice cream flavours.
   

   

We’ll post more lessons we’ve learned from creating Instagram AR Game Filters in later posts, but we generally recommend businesses who seek to create one to have an overaching campaign to include methods of spreading awareness for it, measurement and calculating ROI. Until next time!

Want to explore creating an Instagram AR Game Filter for your brand?