Event and Campaign Systems
Searix Launches World Football Theme in ARYA Nova: AI Photo Booth
Searix has launched a new World Football Theme in ARYA Nova for brands and event agencies planning football-related campaigns, fan experiences and sponsor activations during the 2026 FIFA World Cup season.
The theme gives guests a simple reason to take part: make a country selection, receive a personalised football image, and leave with something they can download, share or print.
Football already gives brands something hard to buy: attention. During the 2026 FIFA World Cup season, that attention becomes even stronger. The opportunity is to turn it into participation, social sharing and meaningful brand interaction.
A football engagement activation for fan moments
In ARYA Nova, the World Football Theme turns football attention into a participatory content moment for fan zones, sponsor activations, exhibitions and brand events.
Instead of relying on passive visibility, the theme gives guests a role inside the campaign. The country-inspired jersey options create a quick personal choice, while the generated image gives them something they are more likely to download, send to friends, show to colleagues or keep on their desk.
For event teams, the activation flow is deliberately compact:
- The guest chooses a country-inspired jersey.
- ARYA Nova captures one photo.
- The guest retrieves the result by QR, shares it digitally, or prints it on-site.
At a busy fan event or sponsor area, guests can understand the experience just by watching someone else try it. That matters when curiosity has to turn into participation quickly.
Seen in action with Miraco Nutripharm’s Ginflex
The new ARYA Nova football designs were recently featured with Miraco Nutripharm’s Ginflex during the 55th Malaysian Orthopaedic Association Annual Scientific Meeting 2026.
Guests could select from seven country-inspired jerseys and see themselves transformed into football stars on the pitch.
The result changed the energy of the activation because guests had something personal and easy to react to. They became more relaxed and engaged, and many brought their friends over to try it too. Some shared their AI football images on WhatsApp with colleagues, friends and family, while others kept the printed results as desk keepsakes after the event.
That is the real value of a personalised engagement activation: the interaction does not end at the event space. It travels through conversations, phones, offices and memory.
Why it works for fan and sponsor engagement
Football is already social. People have favourite countries, familiar colours, match-day opinions and instant reactions. That makes it an easy theme for brands to use as an invitation rather than a hard sell.
The theme works because the reward is easy to understand before guests take part. Selecting a country-inspired jersey also makes the output feel more personal, and when the final image is good, guests naturally show it to the people around them or bring friends over to try it too.
This is Searix’s Attention Equation™ in practice:
People stop and join when the reward is clear, they believe it will be worth it, they can see what is happening, the payoff comes fast, and it is effortless to start.
At the Ginflex activation, those variables lined up: the touchscreen made the theme visible, guests could quickly understand the kind of image they would receive, and the short flow kept participation easy. That is why one guest trying the experience could bring others in.
Where brands can use it
The World Football Theme in ARYA Nova is suitable for:
- fan zones and public viewing areas
- sponsor zones and hospitality areas
- exhibition stands and trade show activations
- shopping mall activations
- sports campaigns and football-themed roadshows
- corporate family days and employee events
- brand partner spaces and hospitality lounges
- product launches tied to football season
It can run as a staffed activation, be built into an event stand, or become part of a wider campaign mechanic such as QR downloads, optional lead capture, digital sharing, on-site printouts, lucky draws or social sharing challenges.
What the setup includes
A typical ARYA Nova setup includes a touchscreen TV for country selection and result preview, a webcam to capture the guest’s photo, and an optional light when the venue needs more consistent illumination. The setup can run as a standalone activation point, be built into an exhibition stand, or be adapted for a sponsor area, fan zone or hospitality space.
Frequently Asked Questions
Common questions about choosing and comparing event badge printing.
Can we add more countries?
The country list can be adjusted for the campaign. Brands can use a smaller curated set, add more country-inspired jersey options, or prioritise countries that are more relevant to the audience and event location.
Can guests share their football image?
Guests can retrieve their result digitally and share it from their phone, including through WhatsApp and other native sharing options. On-site printouts can also be added as keepsakes.
Can the theme support lead capture?
Guests can retrieve their digital result through a QR flow, with optional lead capture depending on the campaign setup. This works best when the form comes after the guest has seen clear value in the output.
Need something similar?
Plan your next event experience with Searix
Bring us into the brief early and we will recommend the right mix of registration, engagement, lead capture and on-site support.
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