This week has been just as exciting for the AR Community. And as always, we bring to you 6 of the most creative branded AR Filters.
Looking for more inspiration?
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Beyond Zion Canyon by National Geographic
NatGeo and Hyundia have released a total of 4 effects for their immersive Outside Academy AR experience. This one here showcases a bunch of highlights from Zion National Park in a scrollable 3D map. Just point your camera at the Beyond Zion Canyon Sign or you can also tap the ‘I can’t find it’ button (Clever thought!) and experience the beauty of the park right from your device. Tap any of the hotspots to get a sneak peek of that place.
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loDF . Machine-A by MACHINE-A
Machine-A is an independent luxury concept store which centralizes emerging and international designers. With a futuristic vision, they published a walk-in AR portal which displays some of their products and an interesting surprise. Spoiler alert: you’ll find some amazing insight into what the future of fashion looks like.
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Men Fall 21 by Dior Official
The #DiorMenFall 2021 collaboration between Kim Jones and the artist Kenny Scharf whose graffiti and cartoon-inspired work is translated into colourful clothing and visually arresting accessories as well as now, an AR filter. Check out the Men Fall 21 filter to be amazed with some intriguing animations and graphics. You also get to try out one of the product from the collection.
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Asa Ekstrom Water by Estée Lauder
“Like the powerful waves in the ocean 🌊 or the serene but strong roots that grow from earth 🌸 – True strength comes from within.” Estée Lauder collaborated with Åsa Ekström, a talented Manga artist for releasing their limited edition Micro Essence Treatment Lotions. Here is a filter based on the Water Spirit Micro Essence Lotions, in which you get to be the water spirit and change your hairstyle with a tilt of your head.
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JW Anderson Sneaker by JW ANDERSON
JW Anderson, a British fashion label, recently released their very own sneaker collection. Along with the collection, they launched an interactive AR filter where, using the back camera you can get a sneak peek at all of the 7 colors of the sneaker in real world. Using the front camera, you can try to see which one suits you best according to the filter.
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#LVSunglasses by Louis Vuitton
Find your ideal frames. Louis Vuitton introduces a new sunglasses collection that blends design and savoir-faire, innovation and tradition. Their new Instagram filter now allows you to virtually try-on the latest collection and check for yourself which one suits your personality the best.
Looking for more inspiration?
Read: 8 Ideas for Instagram AR Games from Instagram, Snapchat & Facebook
Read: 5 Ideas for Halloween Instagram AR Filters & Games
Want to explore creating an Instagram AR Game Filter for your brand?